Cadillac XT4

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Cadillac XT4

Photography & Retouching: Clint Davis
Agency: Campbell Ewald
Art Direction: Cassidy Zobl

Meet the all-new XT4, Cadillac’s first-ever luxury compact SUV. New chassis, new engine, new segment for Cadillac. Considering these were touted as the first professional photos taken of the vehicle, I had to make sure they were sleek, classy, and eye-catching. The sly minds at Campbell Ewald had a vision of a dark grey XT4 framed by a similar dark background to highlight the new lines… but beyond that, they gave me full creative freedom to shoot and edit to my heart’s desire.

After months of pre-production to get all the pieces together and nail down a look, we started shooting at Midcoast Studio in Detroit. Once the first few tethered images popped up on the laptop and the happy clients were taking pictures of the monitor, it was game on for two full days of creative flexibility. To be safe, each angle was shot with more traditional studio lighting. But when those were taken care of, we cut off the lights and got freaky with singular spotlights and fluorescent tubes.

Pre-production model shown. Actual production model may vary.

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